(OCR Cambridge National in Enterprise & Marketing)
Business and Enterprise is a practical and engaging course that introduces students to how real businesses work in today’s world. The qualification we deliver is the OCR Cambridge National in Enterprise & Marketing, which focuses on how business ideas are created, developed and successfully marketed.
Students learn how entrepreneurs spot opportunities, how businesses research and understand their customers, and how products and services are promoted. The course develops key employability skills such as teamwork, creativity, communication, problem-solving and decision-making – skills that are valued by colleges, employers and in everyday life.
The course is delivered through a mixture of classroom learning and hands-on project work. Students complete practical coursework where they:
- Develop their own business ideas
- Carry out market research into customers and competitors
- Design marketing materials and promotional campaigns
- Create and present business proposals
Alongside this, students sit an external exam that tests their understanding of how businesses operate and how enterprise and marketing work in real-world contexts.
This qualification provides a strong foundation for further study at Level 3, including A Level Business and vocational business courses at college.
Future career pathways linked to this course include roles in marketing, finance, management, entrepreneurship and business development.
